CREATIVE &
NARRATIVE DIRECTION
From blue sky ideation through project completion: helping brands and experiences come to life through emotionally resonant storytelling.
IMMERSIVE EXPERIENCE
DESIGN
Designing audience journeys that blend emotion, environment, and interactivity across theme parks, XR, and experiential events.
NARRATIVE INNOVATION & EMERGING TECH
Providing tech integration strategy to enrich storytelling in XR, immersive, and AI-enhanced experiences.
Creative Director and award-winning Writer designing immersive events
at the crossroads of business strategy, brand, and experience design.
ABOUT
Alyssa Landry is an innovative Creative Director and award-winning Show Writer, known for creating ground-breaking XR narratives, interactive theme park entertainment, and experiential events.
Her themed entertainment work includes live interactive shows for SeaWorld Yas Island in Abu Dhabi, celebrating Emirati heritage, and a long-standing collaboration with Disneyland Paris on productions such as Star Wars Season of the Force, The Jedi Training Academy, Frozen Sing-Along, and The Forest of Enchantment, among others.
In XR, Alyssa has led narrative development for Finding Pandora X, Skits & Giggles, Loveseat, Cardboard City, and Metropoles with Double Eye Studios, as well as Incarna Adventures and Incarna R-AI-D with Incarna Studios.
She has contributed creative direction and concept development to immersive experiences for Jack Morton, Airbnb, Thinkwell, Ludus Haüs, and the Disney Events Group—with a focus on emerging tech. Most recently, she’s been exploring how generative AI can power emotionally intelligent, interactive storytelling.
Her work has been recognized by the Venice Film Festival, SXSW, the Société des Auteurs et Compositeurs Dramatiques, and the Beaumarchais Foundation.
CLIENTS
